Monday, 10 February 2014

The Most Powerful Presentation Tool


Good presentations include stories.

I usually start my presentation using a story. 


This helps to get their attention immediately and usually they drop their guards and go to the Story-time mode and connect with me instantly.




Stories engage people at because they engage people at the emotional level.

The best presenters illustrate their points with the use of stories, most often personal ones.  If you want your audience to remember your content, then find a way to make it relevant and memorable to them. You should try to come up with good, short, interesting stories or examples to support your major points.


Good stories have interesting, clear beginnings, provocative, engaging content in the middle, and a clear, logical conclusion.

If you’re not sure whether you can tell a convincing story, remember the last time you were out with friends and somebody started telling a story that reminded you of something that had happened to you recently — you couldn’t wait for the other story to finish, so that you could start telling yours, right?

And when you told it, you were so full of how exciting it was, the words came tripping off your tongue. And when your friends laughed or winced at the right places, you knew the story had hit home.

  • Start to notice what it’s like when you get that itch to tell a story — that’s the feeling you want to recapture when you get up on stage.

  • The most important thing is that the story will be meaningful and relevant to your specific audience. If it’s a business presentation and you want to make the link between the story and your proposed action crystal clear, use an an anecdote that they – or their customers – can relate to from direct experience.


  • If you think they are thinking too narrowly and need to broaden their horizons, use a more exotic story – from a movie, a novel, the news, or even an ancient myth or legend. If you do this, they may be more easily entranced – but it’s very important that you make a strong link between the lesson of the story and the main subject of your presentation.


Happy Storytelling !

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